Case Study: Deal Advisors

Branded Beauty Products Competitive Auction


One of the largest and oldest independent private equity firms with global presence and deep sector expertise


Former CEO of a $1B revenue prestige, omni-channel beauty brand with ~ 20 years of branded beauty experience


Interested in branded beauty, our client asked us to help them build a network of relevant executive advisors. When a prestige beauty brand came to market a year later, two Notch-introduced advisors contributed to diligence by providing valuable insight regarding the competitive landscape, growth opportunities, and valuation. That insight, along with willingness of another Notch-introduced executive to assume the CEO role post-close, positioned our client for success in a competitive auction process.


Notch’s client completed the acquisition, and the company is performing well under the leadership of the new CEO.